Brand Safety Summit

Singapore

Big Ideas and Local Deep Dives:
The Brand Safety Summit Comes to Asia-Pacific
for the First Time!

2020

APR

30

Live Virtual Brand Safety Summit Singapore

A new platform to meet the needs of the rapidly evolving advertising industry and brand safety community

Businesses are rethinking ways to connect with customers and prospects, and we at The 614 Group have reimagined how we can continue to bring our audience of brand safety leaders together. That’s why we’ve launched a series of Live Virtual Brand Safety Summits for 2020. The virtual version of each Summit will be collaborative and interactive, just like our in-person events.

The Live Virtual Summit will feature a mix of keynotes, panel discussions and fireside chats covering the most pressing brand safety issues. Our speaker lineup will feature experts on brand safety, advertising fraud, measurement, contextual advertising, consumer data protection and more.

Join us as we expand the ways our community learns and comes together while advancing the most important brand safety conversations.

Speaker Lineup

Janet Leung

North Asia Lead

Precision

Dushyant Sapre

Managing Director, APAC

MoPub

Addy Cutts

Director of Channel Partnerships (JAPAC)

Oracle

John Ross

Associate Director of CTV Products

DoubleVerify

Vivek Shenoy

Senior Director,
Product & Operations

Spiceworks Ziff Davis

Michelle Cui

Director,
Client Management APAC

Kinesso / IPG

Pierre-Yves RIOU

Programmatic Director

MediaCorp

Hemant Menon

Programmatic Lead SG

Dentsu Aegis Network

Jonathan Mackenzie

Head of APAC

Publicis

Cindy Deng

Managing Director,
Asia Pacific

App Annie

Caspar Schlickum

Regional Managing Director

Accenture Interactive Operations APAC

Deryck Wills

Country Lead

EMX Digital

Jeannie Ong

Executive Coach

AKA Ms StarHub

Robin Zieme

Partner EMEA, Head of Business Development

Channel Factory

Alex Sibois

Head of Agency and Channel Sales APAC

LinkedIn

Conrad Tallariti

Regional VP, Sales APAC

DoubleVerify

Gavin Buxton

Managing Director, APAC

SpotX

Chris Tuan

Head of Agency and Programmatic Partnerships, APAC

Unity3D Monetization (Greater China)

Hooi-Yen Chin

Legal Counsel to APAC Startups​

Polaris Law Corporation

Darshan Radia

Director, Platform Development & Innovation

Media Solutions Division, SPH

Ben Tuff

Chief Product Officer UM APAC

IPG Mediabrands

Peter Angelis

Director of Digital Operations, APAC

Asia Pacific Omnicom Media Group

Vivian Yeung

Managing Director

MediaCom SG

Jonathan Beh

CEO

Cadreon China

Sonalika Sarna

Director - Strategic Insights and Analytics

Epsilon

Basil Chua

Managing Director

Multiverse Partners

Pablo Gomez

Chief Digital Officer and Media Lead

Insights Division, Kantar NASEAP

Mike Zaneis

President and CEO

Trustworthy Accountability Group

Jennifer Chase

Vice President Sales, Solutions & Operations

Mediacorp

John Montgomery

Global EVP, Brand Safety

GroupM

Arshan Saha

Chief Executive Officer

Xaxis Asia Pacific

Derek Wise

Chief Product Officer

Oracle Data Cloud

Alvin Neo

CCMO

NTUC Enterprise & FairPrice Group

Yean Cheong

Executive Advisor

The 614 Group

Oliver Tan

CEO and Founder

ViSenze

Dan Hughes

Chief Data Officer, APAC,
Middle East and Africa

Publicis Group

Rob Rasko

CEO & Founder​

The 614 Group

Days
Hours
Minutes
Seconds

|

|

|

Agenda Overview

Welcome Remarks

  • Rob Rasko, President, Brand Safety Series
  • John Miskelly, APAC Investment Director, GroupM
  • Yean Cheong, Executive Advisor, APAC, The 614 Group

Brand Safety, Automation, and Programmatic: What Are the Big Topics and Issues in APAC Today?

In a world that looks very different now for advertisers and the industry that supports them, brand safety and being able to speak safely to customers with the right message, remains a key concern. What are the priorities, concerns, and perspectives on these big issues today? Who defines “brand safety”? Who determines best practices? How has the crisis affected all this, what will be different as we emerge?

  • Caspar Schlickum, Regional Managing Director, Accenture Interactive Operations, APAC
  • Arshan Saha, CEO, Xaxis APA
  • Alvin Neo, Chief Customer & Marketing Officer, NTUC Enterprise & FairPrice Group and Managing Director, NTUC Link
  • Pierre-Yves Riou, Programmatic Director, MediaCorp
  • Yean Cheong, Executive Advisor, APAC, The 614 Group

Exclusive Original Research Preview Presented by TAG: A Dive Into the Results of TAG’s First-Ever Fraud Snapshot Study of APAC
Presented by the Trustworthy Accountability Group (TAG)

The Trustworthy Accountability Group (TAG) will release its first-ever fraud study in Asia – a snapshot in several of the region’s markets – and highlight the effectiveness of the TAG Certified Against Fraud Program.

  • Mike Zaneis, CEO, TAG
Brand Safety and Brand Suitability: Why Not All Advertisers Should Be Treated Equally
Presented by Channel Factory

This session will feature a discussion between Channel Factory and GroupM on what the differences between brand safety and suitability are, and how to create a nuanced, brand-centric approach to a contextual targeting strategy. Brand suitability is about a scale, a set of tolerances, which each brand and media owner must consider when transacting in the digital ecosystem, but who is to say what is suitable? Channel Factory and GroupM will discuss, and possibly disagree, on how to think about safety and suitability in the advertising ecosystem.

  • Darshan Radia, Director, Platform Development & Innovation Media Solutions Division, SPH
  • John Montgomery, Global EVP, Brand Safety, GroupM
  • Robin Zieme, Partner EMEA, Head of Business Development, Channel Factory
Morning Break

Redefining TV Buying – What Role Do OTT and CTV Play?
Presented by DoubleVerify

Consumption of Over-the-Top (OTT) content is on the rise, and Connected TV (CTV) is one of the fastest growing environments for consumers to access this content. Demand is surging globally, in both established and emerging markets.
This increase in consumer demand for OTT is fuelling a rapid shift in global linear TV advertising spend. Marketers are following the trend in how consumers watch long-form video content, and are allocating more of their media budgets to OTT platforms like CTV.

  • Conrad Tallariti, Regional VP, Sales APAC, DoubleVerify
  • Peter Angelis, Director, Digital Operations, Omnicom Media Group
  • John Ross, Associate Director, CTV Products, DoubleVerify
  • Janet Leung, North Asia Lead, Precision
  • Gavin Buxton, Managing Director APAC, SpotX

The State of Advertising Technology and Artificial Intelligence

Artificial intelligence and machine learning continue to play a pivotal role in the fight against ad fraud. This session will explore brand safety technology capabilities that are positively impacting our industry.
Hear from experts who will share how custom solutions partnered with cutting-edge technologies are being leveraged to combat ad fraud, and why these solutions are even more important today for brands to determine and navigate safe and suitable environments to connect with consumers.

  • Basil Chua, Managing Director, Multiverse Partners
  • Jonathan Mackenzie, Managing Director, Publicis Media Precision, APAC
  • Vivian Yeung, Managing Director, MediaCom SG
  • Oliver Tan, CEO, ViSenze
Contextual Advertising in a Cookieless World 

Do changes in the cookie space mean a move to contextual marketing? Is that a step back or a step forward? What are the best practices in advertising using context as a targeting tool and how is that safer for today’s consumer while driving performance for brands?

  • Alex Sibois, APAC Head of Agency and Channel Sales, LinkedIn Marketing Solutions
  • Michelle Cui, Director, APAC Client Management, Kinesso of IPG
  • Jennifer Chase, Vice President, Digital Sales & Solutions,Commercial Group,MediaCorp
  • Vivek Shenoy, Senior Director, Product and Operations, Spiceworks Ziff Davis

Creating an Environment Where Trust and Transparency Can Flourish
Presented by EMX

Trust and transparency can be defined in many different ways. In digital advertising, it’s now more important than ever for buyers to have transparency into fees, so they have an understanding of where their investments are going, and just how much of their budget is being allocated to media spend versus fees. This session, presented by EMX, will be an informative discussion that will explore how transparency can enable trust between advertisers and their supply partners.

  • Rob Rasko, President, Brand Safety Series
  • Hemant Menon, Programmatic Lead Singapore, Dentsu Aegis Network
  • Deryck Wills, Country Lead, EMX Digital
  • Cindy Deng, Managing Director APAC, App Annie

How To Power Contextual Intelligence in a Post-Cookie World
Presented by Oracle

The cookie as we know it is on its way out. While the concept of ‘context’ for brand safety and suitability in digital is not a new phenomenon, the technology that underpins these solutions has undergone tremendous change and evolution, and will continue to do so in the future. It’s never been more important for digital advertisers to have the ability to understand the nuances of the types of content their advertising appears alongside. What will the key to finding brand-suitable environments for advertising be in the future? Join Oracle Data Cloud’s Chief Product Officer, Derek Wise, and Addy Cutts, Director of Platforms, APAC, Oracle Data Cloud, as they discuss brand suitability: past, present, and future, demonstrating how you can ensure you’re best positioned to leverage the latest technology in the service of your digital media campaigns.

  • Derek Wise, Chief Product Officer, Oracle Data Cloud
  • Addy Cutts, Director of Platforms, APAC, Oracle Data Cloud

Consumer Data Protection and Regulations

Get educated on how consumer data regulations have influenced the way that businesses in Asia Pacific interpret and comply with local data protection governance in the markets where they operate.
Our panel of experts will discuss the processes, hurdles, and key learnings that they’ve encountered in their work to comply with ever-evolving regulations across APAC as well those from other geographies such as GDPR and CCPA.

  • Dan Hughes, Chief Data Officer, APAC, Middle East, and Africa, Publicis Group
  • Hooi Yen Chin, Legal Counsel to APAC Startups, Polaris Law Corporation
  • Ben Tuff, Chief Product Officer UM APAC, IPG Mediabrands
  • Sonalika Sarna, Director, Strategic Insights and Analytics, Epsilon
  • Pablo Gomez, Chief Digital Officer, Kantar

Afternoon Break

Mobile Advertising: Deep-dive on Verification, In-App, in Video, and More

Our panel of specialists, all experts in mobile advertising, will reveal who is getting mobile verification right. This informative session will cover the myths around mobile verification for in-app, video, gaming, and more. How are the practices for verification similar or different in markets across APAC? What more needs to be done so that brands, agencies, and publishers can optimally leverage today’s trend, that mobile is really the primary screen for many consumers in the region?

  • Cindy Deng, Managing Director, APAC, App Annie
  • Jonathan Beh, CEO, Cadreon China
  • Dushyant Sapre, Managing Director, MoPub APAC
  • Chris Tuan, Head of Agency and Programmatic Partnerships, APAC, Unity3D Monetization (Greater China)

The StarHub (Brand) Story By Ms StarHub

Storytelling of an enriching and eventful 17-year journey at StarHub from Jeannie Ong, also known as Ms StarHub. Hear from her first-hand, sharing StarHub’s many firsts, reflecting on their highs and lows, and thoughts on the power of strong leadership, what advertisers must do and how brands should behave today to ride-through this unprecedented time.

  • Yean Cheong, Executive Advisor, APAC, Brand Safety Series
  • Jeannie Ong, Executive Coach, AKA Ms StarHub

Closing Remarks

  • Rob Rasko, President, Brand Safety Series
  • Yean Cheong, Executive Advisor, APAC, The 614 Group

Partners

Gold Partner

Silver Partners

Exclusive Agency Partner

Agency Partners

Marketing Partners

Past Live In Person Brand Safety Series Attendees

About the 614 Group

The 614 Group is a results-driven digital advertising infrastructure consultancy, providing strategic and tactical services to our clients.

Through our core consulting services, original content, live events, and research we empower the industry-at-large with
cutting-edge education and resources. Our philosophy is based on building long-term relationships with our clients.
We have solved some of the toughest challenges in digital media and continue to develop solutions that address the needs of the constantly changing marketplace.

We build strategies. We solve problems. We foster communities.

Other Upcoming Events

LONDON

7 MAY 2020

NEW YORK CITY

12 NOV 2020

Contact Us

Get in touch with us

Our Address

The 614 Group

34 Woodland Road,
Roseland, NJ 07068

Follow Us On

Now in a Live Virtual Format!